Visitors to Sedona, Arizona often come for the dramatic red rock formations and peaceful desert scenery, but many are surprised to discover an unusual landmark along Highway 89A. Nestled among the cliffs is a McDonald’s that looks unlike any other. Instead of the familiar golden arches, this location features arches painted a striking shade of turquoise.
The reason for this change goes back to Sedona’s strong commitment to preserving its natural beauty. When McDonald’s planned to open a restaurant in the town during the early 1990s, local design rules required new buildings to blend into the surrounding landscape. Bright colors and flashy signage were discouraged, as officials wanted to protect the area’s visual harmony.
After discussions between city planners and the company, turquoise was chosen as a compromise. The color reflects Southwestern culture and has long been associated with the region’s history and art. Paired with earth-toned building materials, the softer hue allowed the restaurant to fit into Sedona’s environment without overpowering it.
Rather than causing confusion, the turquoise arches quickly became a beloved feature. Travelers often stop to take photos, and locals see it as a point of pride. The restaurant has turned into a small attraction of its own. Today, it stands as a reminder that even global brands can adapt to local values. In a world filled with uniform designs, Sedona’s blue-arched McDonald’s proves that thoughtful compromise can leave a lasting impression.